Wednesday, August 15, 2007
When that MBA comes in handy
Vito Polly-Vincent had these wise words to say regarding how to talk about work:
How about if you break your work down into sub-groupings, kind of like conceptual portfolios, so you can say, for example, "in this body I… xyz..." "In that body of work I...xyz..." This way you don't pigeonhole your work and place limits on what you can do. And then for marketing purposes, you create your own concise spiel - "talking points" - the purpose of which would be to unify the varying strands of your work as a whole.
Great advice for any artist. Truly.
The problem lies in what he refers to as “talking points.”
How do these sound for my own work:
1. I make video installations
2. Draw on several visual tools, including home movies, and staged societal interactions and text.
3. Explore estrangement and intimacy on a family level, repression and emancipation on a societal level.
Back to square one. This still sounds very varied and confusing to me.
All this reminds me of two things:
1. I’m an artist not a businesswoman, and never the twain shall meet.
2. All artists need a rep.